V Lynne Smith
Rachel Lutz has been a very busy lady these last few months. She’s been preparing to open not one, but two new and very different stores.
Who does that?
Rachel’s hard work has definitely paid off culminating in back to back charity events celebrating the opening of The
Peacock Room Flagship Store and Yama. Both stores are located in the amazing art-deco Fisher Building, designed by the famous architect, Albert Kahn. I had the pleasure of visiting both shops on Small Business Saturday and was delighted to see the three Vintage Vehicles parked in front of The Peacock Room for a touch of vintage glamour.
Walking into The Peacock Room is like walking into a quaint Parisian Boutique. The soft tones of rose, gold and a blue, that reminds me of a muted shade of “Tiffany Blue,” makes one feel welcome into a very special space. The Peacock Room is reminiscent of a time when shopping was an experience steeped in personalized customer service. Theresa DeRoo of Paintwork Detroit, has done a spectacular job of completing the ornamental detailing that you will notice the moment you walk through the door. Throughout the store you will see little décor touches such as beautiful peacock statues and beautiful fringed curtains hanging above displays of the finest vintage evening bags.
The Peacock Room caters to those who love vintage inspired looks. The shop carries dresses, clothing, and high-end vintage costume jewelry and handbags. The store also carries an array of fabulous hats and gloves for all occasions. There was even a display of opera glasses which could come in handy with the Fisher Theatre being so close. The added space in the new flagship store will also allow Rachel to carry a larger selection of bridal wear for brides who want that vintage or vintage inspired look. The Peacock Room offers a little something for everyone such as an array of interesting books and notecards, as well as, an array of scented soaps and lotions that are a must have. Clothing price points for The Peacock Room will vary, but all sizes can be accommodated. I think it’s safe to say that The Peacock Room is the Paris of the Midwest!!!
While The Peacock Room is inspired by styles of yesterday, YAMA boldly marches its clients into the future. YAMA has a very modern feel with a futuristic, minimalist vibe all its own. The clothing and accessories carried at YAMA are inspired by architect Minoru Yamasaki, mid-century modernist architec who blended the clean lines and efficiency of modern design with the warmth and artistic creativity of the arts and crafts movement. You can see the architecural influences in YAMA’s collection, from the edgy leather jackets with clean strong lines to the beautifully sequined bomber jackets which are simply to die for. I wanted to take home one of each. The accessories are simple yet colorful, playful and fun to wear. You’ll also find some very avant garde pieces within YAMA designed for the fashionista who wants to make a spectacular statement. The 2,000-square- foot YAMA will offer sizes 00-26 at all price points.
Rachel Lutz’s retail footprint is just the kind of creative venture that is needed in the Metro Detroit market. Not to worry as The Park Shelton Peacock Room and Frida, a store with Bohemian-inspired apparel and accessories, will both remain open. The New Center area is experiencing a renaissance of its own as new apartments are being developed and the Pistons practice facility set to open in 2019. Rachel Lutz’s Empire is perfectly positioned to make a major retail impact. The Peacock Room Flagship Store and Yama are both located in The Fisher Building, 3011 West Grand Blvd., Detroit, MI 48202, 313.559.5500.